Keeping Up With Generation iPhone
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How Fortune and its readers are adapting to the rise of the millennials.
In 2015, millennials – loosely defined as adults born after 1980 – became the largest generation in the American labor force. The demographic dominance of this highly educated, tech-savvy and often difficult-to-manage group, 53 million strong, has created tremendous opportunities and daunting challenges for the executives and corporate leaders who subscribe to Fortune. And of course, they also pose challenges to Fortune itself, as the venerable publication aims to woo millennials as an audience and deliver news and analysis to them the way they like it (ideally, short, fast and via their iPhones).
Fortune senior editor Matt Heimer (a Gen X-er who manages several millennials, and actually likes them) shares some insights about how the maturing of a new generation is shaping both what Fortune chooses to cover and how it covers it.
Matthew Heimer is the senior Editor at Fortune Magazine, editing features and overseeing the investing section. Prior to his appointment at Fortune, Matt was a senior editor at MarketWatch, where he edited long-form features and multimedia projects helped launch and oversee the website’s revamped retirement and personal-finance coverage. A graduate of Yale University and past member of the a Capella singing group, the Whiffenpoofs, Heimer’s talent are far from limited. He hold’s a master’s degree in law and journalism from Yale Law School, where he was a Knight Fellow. Notably, in addition to having close ties to Charleston, he’s also a former contestant on “Jeopardy!” – so be sure to phrase your welcome messages to him in the form of a question.